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Website questionnaire template

The scoping questions that decide whether a website project runs smoothly or drifts for a month.

Use this templateFree · no credit card
  • 14 questions
  • 4 pages
  • 6 min to fill in
  • Agency
formkit.app/you/website-questionnaire
Website questionnaire

About your website

Fourteen questions about scope, content and launch.

14 questions · 4 pages
Try a theme

This is the real template. Fill it in, then make it yours.

Fourteen questions covering scope, content, technical position and ownership after launch. The longest template here, and the one that saves the most time later.

Who it’s for

Web designers and agencies taking on a build where the client has not yet decided who writes the copy or who owns the site afterwards. Those two questions cause more delay than any technical decision.

If you quote from this form, the quote holds, because the scope is written down before you price it.

Page by page

Every question in this template

The pages as a respondent meets them. Pick any question to open it in the live preview above.

  1. Page 1Questions4 questions
  2. Page 2Content2 questions
  3. Page 3Technical4 questions
  4. Page 4Launch4 questions
  5. ThenGot it

    We will read this through and come back with a scope and a number.

    Conditional logic is already set up
What comes back

Every answer, in one place

Each response lands in your inbox as a card like this one, with an email to you if you want it. People who stop part-way are kept too, with the answers they gave.

  • Partial answers and drop-off by question, on every plan
  • CSV, JSON and PDF on every plan, Excel on Pro
  • Sheets, Slack, Notion, Airtable, HubSpot and webhooks on Pro
MOMaya OkaforWebsite questionnaire · just nowNew
Who is the main contact for this site?
Maya Okafor
What is the site for, in one sentence?
Their answer, in their own words
Which pages are in scope?
HomeAbout
Do you have a sitemap already?
brief.pdf
Who writes the copy?
We do
Where do the images come from?
A photoshoot

and 8 more answers

From template to live form

Three steps, a couple of minutes

  1. Use this template1Make it your own copyIt becomes a draft in your account. Nothing you change touches the original.
  2. Reword, reorder, re-theme2Change anythingQuestions, pages, logic, theme and logo. It is an ordinary form from here on.
  3. formkit.app/you/website-questionnaire3Publish and shareYour own link, a QR code or an embed. Every answer lands in one inbox.
Make more of it

What this form can also do

Conditional and AI logicLogic that reads like a sentence, and AI that reads the answer.Every plan · AI logic on ProExplore Branding and custom domainsForms that look like you, on your own domain.Every plan · domain on ProExplore

Questions about this template

Is fourteen questions too many?

It is split across four pages with a progress indicator, so it reads as four short steps. Partial answers are kept, so somebody can start it and come back.

Can I ask for the current site analytics?

Add a file upload question. Up to 20 MB per file on Free, 150 MB on Pro, and you can restrict it to the formats you want.

Does it work for a redesign as well as a new build?

"Which platform are you on today" and "is the domain already registered" cover the redesign case; delete them for a greenfield project.

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