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Pricing

Free to start.
Simple when you grow.

Unlimited forms, responses and members on Free, for as long as you like. Pro puts your own brand, tools and AI on it; Business adds the controls a team needs. Paid plans are per seat, company by company.

  • No card for Free
  • Cancel any time
  • Nothing deleted on a downgrade

Plans

Free

For anyone with a question to ask

$0free forever

No card, no trial, no time limit

Start free

Everything to run a form

  • Unlimited forms, responses and companies
  • Unlimited members in every company
  • Every question type, pages and logic
  • Your own link, embedding and themes
  • Notifications and confirmation emails
  • Partial responses and drop-off by question
  • CSV, JSON and PDF export, and analytics
  • The API, and AI assistants like Claude and ChatGPT
  • AI builds 3 forms and makes 10 edits a month
  • 3 guests on each form, 20 MB uploads
Most popular

Pro

For freelancers and growing businesses

$6$5a seat a month

$60 a seat, billed once a year, so you save $12

Get Pro

Everything in Free, and

  • Your own domain, like forms.acme.com
  • No “Powered by Formkit”, emails from your domain
  • Custom fonts and CSS
  • Calculations, hidden fields, answer piping, redirects
  • Several endings, hidden options and limited places
  • Quizzes and exams with a timer, marking and results
  • Webhooks, Slack, Discord, Teams, Sheets, Notion, Airtable and HubSpot
  • Take payments with your own Stripe
  • Excel export, where people come from, their devices
  • AI replies, AI logic and insights on 20 responses a month
  • AI builds 50 forms and makes 25 edits a month
  • Unlimited guests, 150 MB uploads

Business

For teams and agencies

$19$15.83a seat a month

$190 a seat, billed once a year, so you save $38

Get Business

Everything in Pro, and

  • AI on 50 responses and 10 insights reports a month
  • AI builds 200 forms and makes 50 edits a month
  • Templates shared with the company
  • Approval before a form goes live
  • Audit log and data retention rules
  • Sign-in with your company’s Google Workspace
  • Priority support and a DPA
  • All version history, 250 MB uploads

Prices are per seat: every member of a company is one. In US dollars, with tax added at checkout where it applies. Cancel any time.

Your bill

What will you pay?

Move the slider to the size of your team. Each seat adds its own AI allowance to one pool the whole company shares.

Plan
Billing
One Pro seat, each month
  • $5billed yearly
  • 50AI builds
  • 25AI edits
  • 20AI responses

Guests invited to a single form are free and never a seat. On Free, members are free too.

Pro for 3 people
$15a month

$180 billed once a year · you save $36

The company’s AI each month, shared by everyone
New forms built by AI150
AI edits75
Responses AI works on60
Insights reports9
Get Pro
On every plan

The whole form builder, free.

Nothing below is a trial. It is what Free is.

Unlimited forms and responsesNo caps, no counting, no surprise upgrade.
Pages and conditional logicEvery question type, voice included; skip, show, hide and jump back.
Undo and redoThe last 40 changes to questions, pages and logic.
Themes and your logoColours, type and layout that look like you.
Your own linkformkit.app/you, embeds and QR codes.
AI assistants and agentsFormkit in Claude and ChatGPT; forms agents can fill in.
Notifications and routingThe right answers to the right inbox.
Analytics and drop-offViews, completions and where people stop.
Partial responses and exportsHalf-finished answers kept; CSV, JSON and PDFs any time.
Passkeys and two-factorSign in with Face ID or a fingerprint.
Spam protectionA quiet check, plus limits on floods.
Push notificationsNew responses, mentions and approvals on your phone.
AI, included

Every plan builds with AI. Pro puts it to work on every answer.

No add-on to buy and nothing to set up. The allowance comes with the plan, grows with every seat, and credits cover the busy months.

Every plan

Build and edit forms by asking

3 builds and 10 edits a month on Free. 50 and 25 per Pro seat, 200 and 50 per Business seat.

How it works
Pro and Business

A reply to every response, and AI logic

20 responses AI works on per Pro seat, 50 per Business seat, each month.

How it works
Pro and Business

Insights across your responses

3 reports per Pro seat, 10 per Business seat, each month.

How it works
Pro

Look like you, and plug into everything.

Business

Built for the whole team.

Everything in Pro, with the controls an organisation needs.

  • Bigger AI allowances on every seat
  • Approval before publishing
  • Templates shared across the team
  • Audit log and data retention
  • API and company sign-in
Get Business
Team4 seats
MOMaya OrtizAdmin
RMRavi MenonEditor
PSPriya ShahEditor
LKLeo KimViewer
Priya asked to publish Event RSVP
Allowances

How far each plan goes.

Prices and AI allowances are per seat: every member of a company is one. A company’s seats share one AI pool. Past it, AI credits keep things going, from $5 for 100.

FreeProBusiness
New forms built by AIA month, per seat on paid plans350200
AI edits to questions, logic and themesA month, per seat on paid plans102550
Responses AI works onReplies, AI logic and pulled factsNone2050
AI insights reportsA month, per seat on paid plansNone310
Largest upload20 MB150 MB250 MB
Guests on a formBesides the company’s members3UnlimitedUnlimited
Version history30 days1 yearForever

AI credits, for when the month runs out

Credits are used only after the month’s allowance is gone, and last 12 months. A form build is 2 credits, an edit 1, a response AI works on 1 and an insights report 3. Free companies can use them for builds and edits.

$20 buys any mix of, for example:
  • 210 new forms built by AI
  • 420 AI edits
  • 420 responses AI works on
  • 140 insights reports
Compare

Every feature, plan by plan.

FeatureFree$0Pro$6 a seatBusiness$19 a seat
On every plan
Unlimited forms and responses
Pages and conditional logic
Undo and redo
Themes and your logo
Your own link
AI assistants and agents
Notifications and routing
Analytics and drop-off
Partial responses and exports
Passkeys and two-factor
Spam protection
Push notifications
Your brand
Remove “Powered by Formkit”
Custom domain
Send emails from your own domain
Custom fonts
Custom CSS
Responses
Where people come from, and their devices
Excel export
Email a copy of every response
Ask Formkit from a brief, document or form
Smarter forms
Calculations and scoring
Hidden fields and pre-filled answers
Earlier answers in later questions
Send people to your page after
Forms in several languages, translated by AI
A reminder to people who stopped partway
Several endings, hidden options and limited places
Quizzes and exams: marking, a timer and results
Teams
Unlimited guests on every form
Templates shared with the team
Approval before publishing
Connections
Webhooks, to Zapier, Make or your own code
Slack, Discord and Microsoft Teams
Google Sheets
Notion, Airtable and HubSpot
Payments with your own Stripe
AI
AI-written replies to every submission
AI insights on your submissions
Voice answers written out, searchable and in exports
AI decides: logic that reads answers, and facts pulled from them
Control
Audit log
Data retention rules
Sign-in with your company’s Google Workspace
Priority support
Questions

About pricing.

Is the Free plan really free?

Yes, for as long as you like, with no card. Unlimited forms and responses, every question type, logic, partial responses, drop-off, themes, your own formkit.app link and unlimited members are all on Free.

What is a company?

A workspace with its own forms, responses, brand, members and plan. Everyone starts with a personal company, and you can make as many more as you like, one for each business or client. Each company is upgraded on its own, so a paid plan for one does not touch the others.

How does per seat pricing work?

Every member of a company is one seat, you included. Pro is $6 a seat a month and Business $19, so a company of three on Pro pays $18 a month. Seats follow your members: add someone and the next bill adds a seat, remove them and it drops. Guests invited to a single form are free and never count as a seat.

What does Pro add?

Looking like your own brand (a custom domain, no “Powered by Formkit”, emails from your domain, your fonts and CSS), webhooks, Slack, Google Sheets, Notion, Airtable, HubSpot, payments, calculations and several endings, quizzes, unlimited guests on every form, and AI on your responses: replies written for each person, logic that reads answers, and insights reports.

Who is Business for?

Teams and agencies. It has everything in Pro with bigger AI allowances, plus approval before publishing, templates shared across the company, an audit log, retention rules and sign-in with your company’s Google Workspace.

How do the AI allowances work?

Each seat adds its allowance to one pool the whole company shares, and the pool refills on the first of every month. A Pro company of three gets 150 AI form builds, 75 AI edits, 60 responses AI works on and 9 insights reports a month, used by whoever needs them. Free has 3 builds and 10 edits a month for the company, however many members it has.

What happens when the AI allowance runs out?

Nothing stops working unless you want it to. Buy AI credits and they are used once the month’s allowance is gone: a form build is 2 credits, an edit 1, a response AI works on 1 and an insights report 3. Packs are $5 for 100, $20 for 420 and $50 for 1,050, and credits last 12 months. Free companies can use credits for builds and edits.

Can I switch between monthly and yearly?

Yes. Yearly is two months free: Pro is $60 a seat a year instead of $72, Business $190 instead of $228. Change it from Settings → Plan whenever you like.

Can I cancel any time?

Yes, from Settings → Plan. Your plan stays on until the end of the period you have paid for, and you are not charged again.

What happens to my forms if I downgrade?

Nothing is deleted. Features outside your new plan simply stop. A custom domain goes back to your formkit.app link, and everything you built or collected stays yours and exportable.

Who handles the payment?

Polar, who act as the merchant of record. They take the card, add any sales tax or VAT that applies, and send the receipt. Prices are in US dollars.

Do you take a cut of payments my forms collect?

No. Payments go straight to your own Stripe account. Formkit never touches the money and takes nothing.

Your next form is free.

Start on Free and upgrade the day you need your own domain, payments or AI on your responses.