What it does
Rules send small budgets one way and big ones another; on Pro, AI logic reads a written answer and decides whether someone is a fit.
On Pro, every lead gets a personal reply from your instructions and your own facts, on the thank-you screen or by email.
AI insights give each lead a score and urgency, and connections post hot leads to Slack, straight into HubSpot, or to any other CRM through a signed webhook.
The forms you’ll run
Every templatePick one and fill it in. These are the real templates, ready to use.
Tell us about the work
Eight questions so we can come back with something useful.
8 questions · 1 pageLead qualification
Enough to know whether an enquiry is worth a call, without making a good lead fill in a form they resent.
- 1 Questions
Goes well with
In the help centre
- 1 min readAI in your logicDescribe a rule in plain words, let the AI decide, or pull facts out of answers.
- 1 min readAI replies to every responseA personal reply for each person who answers, on the form, by email or both.
- 1 min readAI insights on your responsesHow people feel, what they want, and which responses to follow up.
- 1 min readWebhooks, Zapier and MakeEvery new response, as JSON, to an address of yours. Each one is signed so you know it came from Formkit.
Questions
Can it book a call?
Send qualified leads to your booking page with a redirect, and quote their answers in the link.
Does it work with my CRM?
HubSpot connects directly on Pro. Any other CRM works through a signed webhook, which Zapier or Make can pick up.
Other teams
Try it on your next form.
Free to start, with unlimited forms, responses and members. See what each plan includes on the pricing page.